Threadloom (Primary.org)

threadloom.com

Threadloom's mission is to restore authenticity to the Internet, beginning with shopping. It's the maker of Primary, a browser extension that takes unfiltered, raw product reviews buried deep in forums all over the web and brings them to shoppers in an easy-to-use interface. Primary is powered by the Threadloom Data Engine, which maps billions of forum posts across hundreds of thousands of interest categories from over 1,000 forums reaching over 100 million users. Primary and its publisher widgets deliver niche product insights to millions of shoppers every month.