Locations
Greensboro, NC, USA
industry
International Trade and Development
Size
11-50 employees
Stage
Other
founded in
2020
Common Good Marketplace is an exchange for impact assets, where suppliers and buyers transparently create, verify, and trade impact that advances the Sustainable Development Goals. Social impact, positive or negative, is undervalued and often unaccounted for. A study of 1,800 companies found that when environmental and social impact was economically valued, the true value of a firm and its profit (EBITDA) was grossly mischaracterized. The vast majority of social impacts, even when accurately characterized and quantified, remain significantly undervalued by investors, development institutions, and foundations, while being completely unrecognized by commercial markets. Social impact is an asset that can be valued and traded without scaling mountains. Founder’s note: We’ve been here before. Here’s how: Use the $277 billion carbon markets as a model and turn proven social impacts—like poverty reduction, access to clean water, gender equality, or education—into transferable assets.
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