Job Description

Title: Director of Client Acquisition Marketing Reports to: Chief Operations Officer

Location: NYC, Remote FLSA and Status: Exempt, Full-Time Salary: $90-110,000

Position Summary

The Director of Client Acquisition Marketing is a strategic and proactive marketing leader responsible for designing and executing national and local campaigns that drive user acquisition and conversion. This position focuses on scalable, multi-channel marketing initiatives that grow Avail’s client base through SEO, paid media, content, and lifecycle marketing strategies. Reporting to the COO the Director of Client Acquisition Marketing collaborates cross-functionally with Client Services, Technology, and Development to align acquisition strategies with Avail’s impact goal: to reach 1 in 5 people facing unintended pregnancy, past or present, by 2035 across all care platforms. The ideal candidate is data-savvy, mission-aligned, and experienced in performance marketing and user growth across diverse channels and platforms and leading and offering strategic direction to a small lean marketing team.

Key Responsibilities

Client Acquisition Strategy ● Develop and execute campaigns across digital platforms (Google, Meta, TikTok, Pinterest, Instagram) to increase national client acquisition. ● Own client acquisition SEO and SEM strategy and execution, optimizing content and technical performance to align with user search intent. ● Lead targeted audience segmentation, personalization, and retargeting strategies. ● Create value-driven content (blog posts, videos, guides, audio) that supports user engagement and acquisition goals. ● Explore emerging platforms and trends to reach younger and underserved audiences. Lifecycle & Performance Marketing ● Design and manage lifecycle marketing flows that guide users from awareness to conversion. ● Optimize conversion funnels and implement data-informed retargeting strategies to re-engage visitors. ● Collaborate with the CMGO to define KPIs, build dashboards, and analyze channel performance for continuous improvement. ● Leverage tools like Google Analytics, Search Console, and CRM systems to monitor and optimize performance. Marketing Operations & Technology Integration ● Implement and manage marketing automation tools, CRMs, and booking systems that support client acquisition and care. ● Partner with Client Services and Technology teams to align user experience improvements with marketing goals. ● Support integration of AI-enabled tools to deepen personalized engagement and increase efficiency.

Cross-Functional Collaboration ● Work with Client Services to ensure alignment between outreach and service delivery. ● Partner with the Development team on storytelling and messaging that supports fundraising and engagement. ● Contribute to brand positioning by ensuring acquisition campaigns reflect Avail’s voice and values.

Team Leadership & Vendor Management ● Supervise junior marketing staff or contractors focused on acquisition and performance marketing. ● Manage relationships with agencies or freelancers to support campaign execution. ● Support budget planning and efficient allocation of advertising and growth resources.

Success and Key Performance Indicators

Year over Year Client Acquisition Growth ● Reach 1 in 36 Facilitated and Self Guided clients by 2025 ○ 55,000 Self Guided clients ○ 900 Facilitated clients ● Reach 1 in 20 facilitated and self guided clients by 2026 ○ 99,000 Self Guided clients ○ 1,140 Facilitated clients ● Reach 1 in 13 facilitated and self guided clients by 2027 ○ 190,080 Self Guided clients ○ 1,510 Facilitated clients

Launch & Optimization of a Scalable, Multi-Channel Acquisition Engine ● Rollout of at least 4-6 high-performing campaigns across paid, organic, and social media channels. ● Established attribution models to track ROI by source/channel.

SEO and Content Performance Lift ● Increase in organic traffic by 20–30% within 6–9 months. ● Growth in non-branded keyword rankings and domain authority. Lifecycle & Retargeting Campaigns Driving Re-Engagement ● Implementation of lead nurturing and re-engagement i.e. personalized email and SMS flows. ● Retargeting campaigns, where applicable, yielding measurable uplift in conversion (e.g., 10–15% lift from returning visitors). ● Journey mapping developed and implemented and used to identify drop-offs and close gaps.

Minimum Qualifications

Education, Experience, Knowledge, Competencies

Required Education: Bachelor’s degree required.

Work Experience: 7+ years of progressive experience in marketing and growth roles, with at least 3 years in leadership. Proficient in digital ad review across leading platforms, including Google and Meta, with a deep expertise in navigating advertising policies to ensure compliance and mitigate risks. Experience leading integrated campaigns using Google, Meta, TikTok, and other emerging platforms. Proven success in user acquisition and retention through multi-channel marketing strategies. Experience in developing and executing organic SEO strategies to optimize site traffic and increase visibility without reliance on paid ad platforms. Experience in nonprofit, digital health, mental wellness, or purpose-driven care sectors preferred.

Knowledge Areas: Expertise in organic and paid search, SEO/SEM, technical SEO (including JavaScript-heavy site optimization), content marketing, and email marketing. Advanced knowledge of performance marketing, audience segmentation, retargeting, and lifecycle marketing. Exceptional analytical skills and fluency in data platforms (e.g., Google Analytics, Google Search Console, CRM systems and social media analytics). Strong understanding of SEO principles and technical best practices, with experience addressing challenges related to JavaScript-heavy websites (CSR). Expert in developing and executing retention-focused marketing strategies that prioritize building long-term client relationships, fostering loyalty, and enhancing lifetime value. Familiarity with influencer marketing, social audio, Discord communities, and growth experimentation. Success in national brand expansion, early-stage platform growth, or post-product-market fit scaling. Skilled in leveraging personalized engagement, targeted communication, and data-driven insights to create seamless client experiences across all touchpoints, ensuring sustained satisfaction and continued brand advocacy.

Competencies: Deep commitment to Avail’s mission, values, and client-centered approach. Excellent leadership, communication, and change management skills. Interpersonal savvy, compassion, problem-solving, analytic, collaboration, innovation, strategic agility, relationship management.

Preferred: Experience in nonprofit, digital health, or purpose-driven sectors. Familiarity with influencer campaigns, social audio, or Discord communities. Experience growing early-stage platforms or launching high-impact campaigns.

Requirements for All Employees

Passion for Avail’s mission and the theological foundation for Avail’s values and practices, exhibit a growing Christian faith, and agreement with Avail's employment policies. Physical Demands/Working Conditions: ● Ability to stand, walk or sit at a computer for an extended period of time. ● Ability to talk, see and hear within normal range. ● Finger and hand dexterity to manipulate objects. The physical requirements described represent those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the principal duties of the job except where to do so would cause an undue hardship on Avail’s business operations.

About Avail

Avail is a nonprofit committed to keeping those facing a past or present unexpected pregnancy at the heart of their own story by listening first and addressing the complex feelings and needs shaping people’s choices. Offering free, non-political, and non-judgemental care, Avail meets both women and men with comprehensive support. This support includes personal client advocacy programs centered around decision making, after abortion processing, pregnancy and parenting, healthy relationships, and male services. Avail also offers its services through self-guided digital programs to reach those preferring to access support at their fingertips via availnyc.org and betterclarity.com. Clients come from all over the country and the world, and 99% of clients would recommend Avail to a friend. Avail's employees also love their jobs; in 2023, Avail ranked as the #1 Small Business at Best Companies to work for in New York State.

Key Benefits Include: • Medical, dental, vision, employee assistance • Life insurance • Generous PTO including sick leave • Short term and long term disability • Retirement Plan • Flexible Spending – Medical and Dependent Care • Commuter Benefits

Disclaimer: This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of Avail. To perform this job successfully, an individual must be able to perform the principal duties satisfactorily. Employment at Avail NYC is at-will which means that either the employee or Avail can terminate the employment relationship at any time, for any reason, with or without cause or notice. Nothing in this Job Description should be construed to diminish the at-will employment relationship in any manner.

Apply: https://www.availnyc.org/careers