Aro

goaro.com

Aro is a consumer hardware and software business that provides a unique solution for families to manage screen time. The Aro app, paired with a dedicated charging station known as The Box, encourages users to develop the habit of putting their phones down, promoting intentional time spent with family and friends. By gamifying the experience of being away from the phone, Aro differentiates itself from traditional screen time management tools. The company targets families, particularly parents, and has gained traction with a significant percentage of its users being parents, indicating a strong market position in the family tech space.